Project Description

Purposefully Cheeky

Saint James Hospital – Malta

Thankfully, over the years, there has been a boost in awareness of sexually transmitted infections, but that also means that many are now prone to dismissing what may feel like ‘more of the same’ campaigns about the issue. That’s why we decided to add comicality and pop-cultural references to Saint James Hospital’s STI-awareness campaign. The general light ‘tone’ of the adverts was also kept through graphical drawings and witty, thought-provoking one-liners.