The Language of Colours
Overseas Healthcare Ltd
When designing the branding collateral for Overseas Healthcare Ltd, we kept in mind the iconic colours of healthcare and focused on producing an identity that was both dynamic and meaningful. The concept was to create a logo and brand image that had to reflect an international vision, with a strong medical element. We achieved this by proposing a logo that included an abstract medical cross, accompanied by circular lines to denote movement, direction and convey a global outlook.