Project Description

Back to Black


Monochrome remains one of the most stylish and ‘in vogue’ uses of colour — and, for IQ, ‘stylish’ and ‘sophisticated’ were key words that represented this clothes store’s ethos. Used in all the collateral from the opening event to the store’s stationary, the black-and-white design adorned the multi-brand store’s gift vouchers. Clients were also given innovative and branded key-chains that also served as loyalty cards.